Advertising Photography

Advertising Photography: Promote Your Brand Professionally.

Advertising Photography Doğru and quality meeting with equipment information and experience A photographer can take a good photograph, but only when their heart and eye are aligned will the shot be a good one. professional It is a photograph.

WHAT IS ADVERTISING PHOTOGRAPHY?
Advertising Photography A carefully considered project, designed by large groups, and implemented within a specific space, with specific lighting systems, involves applying a "makeup" to the product in order to present it visually to the consumer audience. ADVERTISING PHOTOGRAPHY It is called.

The capitalist mode of production necessitates consumption. For this system to survive, production and the consumption of everything produced are the primary conditions. Furthermore, a continuous increase in consumption is also necessary. Advertising and advertising photographs play a significant role in imposing consumption on the target audience. Advertising photographs are often the result of meticulously planned designs, critically reviewed by large groups, and then implemented.

In many different types of photography—advertising, news, sports, stage, etc.—the difference lies not in how the photograph is created, but in how it is used.

According to Flusser, the "photographer" also actively participates in this coding process.

The photographer produces the photograph with a specific distribution channel in mind and codes it in a way that will make it usable within that channel. The aim is for the photograph to appear in visual works such as magazines, newspapers, exhibitions, or promotional brochures. This is done for two reasons: one is that a particular channel will reach a wider audience, and another is that, often, a channel has paid for the production of these photographs.

Barthes agrees with this view. He states that the changing medium of the press also changes the meaning of the photograph.
Although advertising photographs carry different meanings within them, they are quite clear and possess a beauty that allows people to perceive the intended message at first glance. Since advertising photographs are a promotional tool, they are accompanied by the product's brand or a text or slogan. The main reason for using the product's brand or slogan in the photograph is to prevent the target audience from misinterpreting the advertisement. Advertising photography exists to make a product stand out from other similar products, to make it appealing, and to bring it to the forefront.

Advertising photography It has thus been possible to determine the effects on the target audience. Modern people place great importance on visuals. The most important element of advertising is visuals, followed by credibility, comprehensibility, attractiveness, and the ability to evoke positive emotions in the viewer. Advertising photographs have a quality that allows people to be visually satisfied. The presentation style used in advertising photography is employed when the aim is to prove to the viewer that the advertised product has a superior advantage over competing products or services.
To be prepared for this purpose in advertising photography;

– The presentation should be intriguing, thought-provoking, and truthful.
– The advertising concept should be conveyed through its presentation format.
– The advertising promise must be fully and clearly verifiable at the end of the presentation.
– The results should be easy to track and understand.
– The conclusion should not leave the audience in doubt; it should be convincing.