CATALOG SHOOTING

Catalog Photography Catalog photography, one of the most important steps in brand and product marketing;

• Textile Catalog in the Textile Industry
• Fashion Catalog Shoot,
• Watch and Jewelry Catalog Shoot,
• Shoe and Bag Catalog Shoot,
• Cosmetics Catalog Shoot,
• It is divided into branches such as Industrial and Architectural Catalog Photography.

Catalog shoots, which are suitable for almost every industry, can yield good or bad results depending on the photographer's professionalism. To ensure that the catalog shoot does not turn into a disappointment and is perfect product photographyThe steps photographers should take to ensure their images appear correctly are as follows:

CATALOG SHOOTING

• Light

Extreme care must be taken at every stage of catalog photography. Deviations may occur in the colors of the product as a result of shooting under different lighting conditions or using the wrong flash. This can lead to customers receiving products in a different color than what they saw on e-commerce sites. This situation means both a loss of prestige and having to deal with returns. Therefore, the product must be photographed under lighting that does not alter its color.

• Highlight the product

Katalog çekim teknikleri This includes highlighting the product. For example, it would be illogical to highlight the model in a bag catalog. Otherwise, your potential customers' attention will be distracted. If you want to sell products, you should use clear product images taken against a white background in your e-catalogs or product photos.

• Show details

Catalogs are the most viewed items, especially in online shopping. Therefore, it is necessary to focus on details rather than compressed images. A single product should be photographed from different angles on one page. This way, your customers will visualize the product they are going to buy more clearly and will be less hesitant to purchase it. You should keep this in mind when having catalog photos taken.

• Background usage

Backgrounds in printed or e-catalogs have the ability to either facilitate or hinder the customer's perception of the product. Therefore, using plain backgrounds in studio shots can draw the customer's attention to the product.

• Model

Catalog shoots Using models during this time will certainly be an advantage. Especially in industries such as fashion, textiles, jewelry, shoes, bags, watches, and cosmetics, using models in product marketing will earn the brand extra points. Customers can visualize how a product they are considering purchasing will look on them by looking at the model. This can also increase the brand's sales figures.

• Venue

Those who ask how catalog shoots are done also wonder which locations are used. Both studio and outdoor locations are used during catalog photography. Since the studio environment has completely artificial lighting, it allows catalog shoots to be done at any desired time. In outdoor locations, concept shoots can be done to change customer perception. Especially fashion photo shoots can be used. Historical sites, mansions, and wooded areas can be used for outdoor catalog shoots where creativity knows no bounds. The choice of location is up to your photographer's creativity.

Photoshop and photographer

For catalog photoshoots to look better, a good catalog photographer and Photoshop software are also necessary. The photos taken will need to be edited when transferred to the internet or for printing. The lighting or colors will not always be as we want them to be. Thanks to Photoshop, when the photos obtained from catalog photoshoots are edited, perfect results will be achieved.

Follow these 7 steps to perfect your catalog photoshoots. Professional photographer, a beautiful and famous model, an impressive location, and the right angles for your brand